Barbara Kruger was born in Newark, New Jersey, United States. Kruger initially focused on photography but from 1979, began working with found images, particularly black and white ones, to which she added red or black text. Presented as if they were seductive posters with irresistible advertising slogans, her works offer a harsh criticism on various aspects of contemporary society. Her targets are sexism, comsumerism, the politics of self-representation and the behavioural restrictions imposed by common morality. Barbara Kruger is one of the women artists whose works subvert contemporary conventions that present women as the victims of masculine power. For her, art is an ideological battlefield, and its purpose is to give voice to those who have been silenced by society.